The worlds of athleticism and fashion are converging—and women’s basketball is leading the charge. From signature sneakers to runway-ready tunnel walks, players are seizing opportunities to express their identity and shape culture. At DAMECORE, we see this shift as a moment to elevate women athletes through both performance and style.
1. Iconic Shoe Deals & Signature Lines
Caitlin Clark signed a landmark eight-year, $28 million Nike deal, the biggest in women’s basketball, complete with her own signature shoe. This isn’t just a contract—it’s a cultural statement that women athletes are headline-makers (Marie Claire, Essence).
Angel Reese is next up: her Reebok signature sneaker, the Angel Reese 1 drops in September with bold colorways like “Diamond Dust” and “Receipts Ready.” It’s the first Reebok-signature shoe for a WNBA player in nearly 30 years (TalkSport).
Meanwhile, Rickea Jackson signed with Skechers, becoming the first WNBA player under that brand umbrella. Her off-court fashion—curated with designer Corii Burns—cements her as a rising fashion tastemaker (Who What Wear).
These players aren’t just selling sneakers—they’re amplifying identity. At DAMECORE, we design apparel that gives women athletes the same opportunity: to compete and express themselves in ways the industry has long ignored.
2. Tunnel Walks = Cultural Runways
WNBA players have transformed pre-game entrances into stylish showcases. Outfits from Prada, Balmain, and Versace now punctuate tunnel walks, elevating these moments into cultural phenomena (Business of Fashion).
A’ja Wilson, for instance, stunned in a custom Burberry ensemble at the All-Star Game—merging femininity and power in every stitch (Essence).
These looks aren’t incidental—they’re statements of identity. Just as our lace-trimmed basketball shorts did at the DAMECORE pop-up, tunnel fashion proves that femininity belongs courtside.
3. Strategic Partnerships & Campaigns
Fashion brands are actively investing in women’s basketball. Off-White, Coach, Fenty Beauty, and CoverGirl have signed multiyear deals with WNBA franchises. The New York Liberty alone counts Off-White as their “style and culture curator” and Coach as their official handbag partner (Vogue Business).
Skims, as the Official Underwear Partner of the WNBA, launched a campaign with stars like Candace Parker, Kelsey Plum, and Skylar Diggins-Smith—blending comfort, confidence, and culture (WNBA).
These brands aren’t just sponsoring—they’re embedding themselves into the culture. At DAMECORE, we’re following the same path: building a movement that redefines women in basketball through both fashion and community.
Final Whistle
Women’s basketball is carving out its space in the fashion world—and players are driving that shift with courage, creativity, and visibility. Whether through groundbreaking shoe deals, standout tunnel looks, or strategic brand partnerships, athletes are rewriting the playbook.
At DAMECORE, we believe performance and femininity should coexist. Your style is part of your game—and a powerful statement of identity and resilience. Our feminine basketball apparel is built to support the same cultural shift these athletes are driving.